Customer centric E-Business with MySAPCRM
- §Today’s complex customer problems require a deployable customer relationship management (CRM) application that can directly address specific challenges regardless of where or when they occur in the cycle of interacting with, selling to and servicing an organization’s customers.
- §mySAP CRM combines extensive functional capabilities in the core areas of marketing, sales and service with award-winning analytics that are directly built in to the primary interaction channels used by organizations when interacting with their customers.
- §All this functionality enables the closed-loop interaction cycle underlying mySAP CRM’s unique value propositions.
- §mySAP CRM is built on an open, reliable, secure, and scalable technology platform.
- §The comprehensive range of services offered by SAP help to ensure quick implementation of mySAP CRM and support the ongoing optimization of the application environment.
CRM Architectural Concept
- §mySAP Customer Relationship Management (mySAP CRM) is a part of the mySAP Business Suite and contains a central CRM server which can access the system by means of various channels. Additionally, the CRM server can connect to other systems. The following functions are supported in mySAP CRM:
- §Interaction Center: The integrated Interaction Center enables customers to use phone, fax, or e-mail to contact sales or service representatives.
- §Internet access: Users can configure and order products or services using the Internet components of mySAP CRM.
- §Mobile clients and handheld devices: The mobile sales force or mobile service engineers can connect to the SAP CRM system from their laptop computers or other mobile terminals to exchange the latest information with the central CRM server.
- §The mySAP CRM application offers you the following fully integrated connections:
- §The SAP CRM System as a central CRM server with its application components
- §SAP ERP Central Component as a back-end system with proven ERP functions
- §BI functions of SAP NetWeaver with comprehensive statistical and analysis capabilities
- §The SAP system as a global Available-to-Promise (ATP) check and demand planning solution
- §The SAP NetWeaver Portal as a tool that provides you with integrated access to all systems
- §Today’s complex customer problems require a deployable customer relationship management (CRM) application that can directly address specific challenges regardless of where or when they occur in the cycle of interacting with, selling to and servicing an organization’s customers.
- §mySAP CRM combines extensive functional capabilities in the core areas of marketing, sales and service with award-winning analytics that are directly built in to the primary interaction channels used by organizations when interacting with their customers.
- §All this functionality enables the closed-loop interaction cycle underlying mySAP CRM’s unique value propositions.
- §mySAP CRM is built on an open, reliable, secure, and scalable technology platform.
- §The comprehensive range of services offered by SAP help to ensure quick implementation of mySAP CRM and support the ongoing optimization of the application environment.
CRM Architectural Concept
- §mySAP Customer Relationship Management (mySAP CRM) is a part of the mySAP Business Suite and contains a central CRM server which can access the system by means of various channels. Additionally, the CRM server can connect to other systems. The following functions are supported in mySAP CRM:
- §Interaction Center: The integrated Interaction Center enables customers to use phone, fax, or e-mail to contact sales or service representatives.
- §Internet access: Users can configure and order products or services using the Internet components of mySAP CRM.
- §Mobile clients and handheld devices: The mobile sales force or mobile service engineers can connect to the SAP CRM system from their laptop computers or other mobile terminals to exchange the latest information with the central CRM server.
- §The mySAP CRM application offers you the following fully integrated connections:
- §The SAP CRM System as a central CRM server with its application components
- §SAP ERP Central Component as a back-end system with proven ERP functions
- §BI functions of SAP NetWeaver with comprehensive statistical and analysis capabilities
- §The SAP system as a global Available-to-Promise (ATP) check and demand planning solution
- §The SAP NetWeaver Portal as a tool that provides you with integrated access to all systems
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